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World Athletics denies tipping off Nike over new running-shoe regulations | Athletics | The Guardian
Nike's New Business Model Focusing on DTC: What Business Students Stand to Learn | Nexford University
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How Nike Became the World's Largest Sports Brand | Nike Case Study | Success Story of Nike - YouTube
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The Rise of Nike: The Psychology Behind Its Success | by Jennifer Clinehens | Choice Hacking | Medium
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Report: Nike's sales jump 31% in wake of Kaepernick ad campaign
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Adidas struggles to catch up with Nike's runaway success | Financial Times
